Greggs hires Nigella for some festive sophistication

Greggs, the popular UK bakery chain, has tapped renowned culinary icon Nigella Lawson for its festive advertising campaign this year.

Known for her elegant approach to food and her warm, inviting personality, Lawson brings a touch of sophistication to Greggs’ typically down-to-earth offerings.

Her involvement marks an exciting partnership as Greggs unveils its holiday menu, blending Lawson’s kitchen expertise with the brand’s festive treats.

The collaboration is expected to add a unique flair to Greggs’ seasonal marketing, highlighting the indulgence and joy of their holiday food selection.